For immediate release

For more information, contact: Joel Silverberg, Director of Broadcasting (865) 525-7825, joel@knoxvilleicebears.com.

The Knoxville Ice Bears have entered into a partnership with Tennessee Shine Co. for the local distillery to become the official moonshine of the Knoxville Ice Bears. In addition to Tennessee Shine Co.’s presence at Ice Bears home games, they will also be the presenting sponsor of the official Ice Bears game broadcasts on HockeyTV and 105.1 WKCE radio.

“Tennessee Shine is excited to join the Knoxville Ice Bears in their efforts to provide quality entertainment at the Knoxville Civic Coliseum,” stated Blake Jones, Tennessee Shine Vice President. “We are looking forward to being at the games with all of the Ice Bears fans. I see us and our Shine Team enjoying many nights cheering on the Ice Bears this season.”

Operating since 2015, Tennessee Shine Co. has four locations in Pigeon Forge, Sevierville and Gatlinburg. The distillery also offers tours and taste-testings. More information is available at www.tnshineco.com.

ABOUT The Knoxville Ice Bears: The Knoxville Ice Bears organization began in 2002 and was an inaugural charter member of the Southern Professional Hockey League (SPHL) in 2004. As four-time SPHL Champions and five-time regular season champions, the Ice Bears are an experienced and established organization, offering the city and its visitors a balanced product of highlight-reel hockey, unique and exciting intermission activity and endless fan interaction, presenting the most affordable, family-friendly way to enjoy sports and entertainment. Season, Partial Season and Flex Tickets are now on sale. For more information, visit www.knoxvilleicebears.com or call (865) 525-7825.

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