Dave Feather




Dave Feather, a seasoned sports executive with an unwavering passion for hockey, serves as the Executive Vice President of the Knoxville Ice Bears. With a deep-rooted connection to the team and extensive experience in the sports industry, Dave plays a pivotal role in steering the Ice Bears toward continued success on and off the ice.

Born and raised in a military family, Dave’s love for sports was evident from an early age. He excelled in various athletic pursuits, including ice hockey, baseball, and football. Despite not pursuing a professional sports career, his competitive spirit and dedication laid the foundation for his future role in the sports business realm.

After spending four years of active duty in the US Air Force, Dave pursued a degree in Sports Management at the University of Tennessee, recognizing the need to merge his passion for sports with his entrepreneurial aspirations. During his academic journey, he completed internships at UT Ice Hockey Club, Knoxville Speed of the UHL, and the Pittsburgh Penguins. Dave gained valuable experience with sports organizations, developing an acute understanding of the industry’s intricacies. He furthered his education by earning his MBA at the University of Tennessee in 2003.

Dave’s career trajectory skyrocketed as he climbed the ranks in the sports business world. His tenacity, strategic vision, and ability to build strong stakeholder relationships propelled him into leadership positions within various sports organizations, leading him to be Director of Corporate Partnerships for the Knoxville Ice Bears from 2003-2005. In the summer of 2005, Dave took the role of Sales Director for the Charlotte Checkers of the ECHL. His work ethic and leadership qualities did not go unnoticed, and he was recruited back to Knoxville in 2007 after serving as the Ticket Sales Director of the Reading Royals of the ECHL, the coveted role of Executive Vice President with the Knoxville Ice Bears.

As the Executive Vice President, Dave Feather is at the helm of the Ice Bears organization, overseeing its day-to-day operations and working closely with the ownership group. His responsibilities include business development, marketing, sales, financial management, and community engagement.

Under Dave’s leadership, the Ice Bears have witnessed significant growth in revenue streams and fan engagement. He has been instrumental in identifying new opportunities for expanding the team’s brand and presence, both locally and regionally. The Ice Bears have solidified their position as a leading sports franchise in the Southern Professional Hockey League (SPHL) through innovative partnerships and strategic alliances.

Dave recognizes the importance of connecting with the fanbase and creating an unparalleled game-day experience. He spearheads marketing campaigns that resonate with the community, fostering a loyal and passionate fan following. Dave ensures that every fan’s visit to the arena is filled with excitement and enjoyment, translating into a thriving fan culture around the team.

As a firm believer in giving back, Dave Feather and the Knoxville Ice Bears have been actively involved in various charitable initiatives, with the creation of the Knoxville Ice Bears Charitable Foundation 2021. Under his guidance, the organization supports local causes and community development, leveraging the sports platform to impact Knoxville and beyond positively.

Dave’s idea for the Knoxville Ice Bears centers around sustainable growth and continued success. He envisions the team becoming a model franchise in the SPHL, setting new standards for excellence on and off the ice. His commitment to fostering a winning culture, promoting inclusivity, and further solidifying the Ice Bears’ place in the community continues to shape the team’s trajectory.

In conclusion, Dave Feather’s exceptional leadership and commitment to excellence have transformed the Knoxville Ice Bears into a thriving sports organization. As the Executive Vice President, he remains the driving force behind the team’s achievements, steering them toward a bright and prosperous future. Dave’s dedication to hockey and strategic insight have undoubtedly impacted the Ice Bears organization and the Knoxville community.

Dave lives in West Knoxville with his wife Amy, two children, Brody and Reagan, and rescue lab, Bauer, and two rescue cats, Silver and Bella.